Outside The Box

https://www.the-cma.org/about/blog/Canada-Accessibility-Laws--A-Jurisdictional-Scan This article, titled Canada’s Accessibility Laws: A Jurisdictional Scan, outlines the importance of marketers staying atop current legislature, and summarizes the recent accessibility acts in various provincial and federal jurisdictions. The Accessibility for Ontarians with Disabilities Act of 2005, the Accessibility for Manitobans Act, the Nova Scotia Accessibility Act of 2017, and the Accessible Canada Act, which surprisingly was only established in July 2019, are all legislative steps toward accessibility and equity for disabled Canadians. Though various jurisdictions have their own acts in place, they are common in structure, outlining impacts on the “customer service, information and communications, transportation, employment and design of public spaces   (Stancu-Soare, 2019) .” Perhaps the most impactful of the acts passed is the nation-wide Accessible Canada Act. This act mandates th...

Three Products for Baby Boomers Three products I believe will appeal to the generation of baby boomers, born between 1946-1964 are as follows: 1.      Recreational Vehicles : More and more, we are seeing people approaching retirement age sell all their earthly possesses, pack it up in an RV and hit the road, off to their next chapter of adventure and wonder. Especially in the era following the Great Recession, many older adults are facing economical hardship, loss of their security funds or pensions, and insolvency. An emerging trend that has gained popularity amongst this economic distress is older adults downsizing and minimizing their expenses. Their values are different from that of their parents, who largely stayed in the same family home and communities for their entire lives. Now, Nan and Pop are packing it up and we are seeing more modern family dynamics with baby boomer parents and grandparents living the wanderlust life. Therefore, recreational vehicl...

Discussion 1 Marketing Mix The line of products I chose to examine for this discussion is Swiffer.   Swiffer, introduced in 1999, is a household cleaning brand created by product super force Procter & Gamble. Growing up in the era before YouTube and Netflix, I remember seeing Swiffer commercials on television while watching my favourite shows. In the early 2000’s, Swiffer commercials depicted busy families, pet owners, and the on-the-go professional who valued convenience and efficiency in cleaning products. Now, in this new technological era where brands are building more intimate relationships with the customers, Swiffer has taken to YouTube to promote its newest products and build relationships with customers. These ads, targeted at millennials and gen Y-ers, relates to the 20 to 35-year-old demographic of young adults. Swiffer has its own YouTube channel, and if you follow the link provided, you will find many videos that Swiffer has created to reach their target ma...

JetBlue Case Study MR1100 College of the North Atlantic Linda Brown September 25 th , 2019 This case introduces JetBlue, a low-cost, high-class airline, with a story of overcoming a public relations disaster when passengers were stranded due to a winter storm. Even though this misfortune was expensive and enraged JetBlue’s customers, their core culture of customer service was strong enough to allow them to bounce back and grow stronger than before. JetBlue’s dedication to exceptional customer experience is what sets it apart from its competitors. JetBlue’s mission is about creating delight for customers at a value that satisfies customers beyond their expectations. Their corporate strategy revolves around customer well-being and providing a first-class flying experience at a cost attainable for the average traveller. During each phase of their relationship with the customer they strive to achieve a high level of service and excellence. In this report, we wil...

Seductive details are extra tidbits of interesting or entertaining information not directly related to the training objective but are used to enhance the learning experience. This can include anecdotes, jokes, cartoons, or another engaging medium. Think of seductive details as the pizzazz that can be incorporated into a training program in order to ignite ideas, facilitate friendly interaction, or fostering motivation.   Studies show that seductive details are most useful when the learner has high pre-training knowledge. In other words, they have moderate proficiency in what they are about to learn and are not total newcomers.   For instance, in my training program I am going to be training full-time hotel restaurant service staff. These employees have varying degrees of experience and knowledge in the service industry, and not one of them is a bona fide newcomer without any experience or frame of reference. Seductive details would work well, in moderation, in my training ...

Directions Read and response to the question below. Use 300 words or less. Add a meaningful reply to a classmates post. Question 1.       Recall a job that you have had and how you were trained. Explain the purpose of the training. If you cannot recall such a time, you may interview someone else. Were you trained off-the-job? Were you trained on-the-job? Was there an online component? What methods were used? Was the training effective or not? Explain why. What could have been done to make it more effective? I have had very minimal formal job training. I began working at my father’s restaurant the summer I turned 13 years-old (the summer of 2002) and I learned to cook, clean, run a kitchen, run the front of house, do sales, do cash, create menus, work with a team, lead a team, and more, all through on-the-job training, endless hours of practice, many 16-hour days, late nights, and 7 day work-weeks. Being raised in the restaurant industry i...

Job Analysis Assignment 2 HR2130 Recruitment & Selection Submitted by: Linda Brown Student ID: 20100317 Submitted to: Lynda Burt College of the North Atlantic September 30 th , 2019 Part 1: Job Analysis Information Owners: Linda & Fred Campbell Location: 317 Main Street, Clarenville, Newfoundland Type of Business: Woodworking   Products/Services: Fine Custom Woodworking Cabinets Furniture Fixtures Floors Installation Restoration Organizational Structure: Start-up Company; Small Business; Partnership Linda Campbell: Operations                           Fred Campbell: Quality & Production Organizational Goals: –   Provide fine woodworking products and services at a reasonable price. –   Expand into St. John’s and other Newfoundland retail hubs. – ...

College of the North Atlantic Article Review Recruitment & Selection HN2130 Linda Brown 9-14-2019 Article 1- Not Believing in Bias Leads to Bias by Sarah Dobson September 11 th , 2019 https://www.hrreporter.com/recruitment-and-retention/41003-not-believing-in-bias-leads-to-bias/ This article briefly discussed a study that was conducted by the University of British Colombia to address the existence and impact of biases among hiring committees. Specifically, they hoped to find empirical evidence of a common observation—that men were the preferred gender for hiring committees, whether implicitly or explicitly. Through a series of scientific studies, including an implicit association test , it was determined that both men and women favour male applicants and view them as more hireable. Furthermore, during a study based on hiring committees in France, it was discove...